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The label fade or eddy is a statement in itself and represents the defining of new standards and the rejection of prevalent conventions. The “Go your own way” slogan offers an interesting alternative to the more ubiquitous “for or against” dualism of our generation.
The label, established in 2012 by Munich-born independent graphic and fashion designer Sabine Bretschneider makes a literal signalisation with its debut collection jackpot of tomorrows mood. This includes the reframing of the state of unpredictability mixed with the steady palpability of values such as joy, excitement and euphoria.
Jackpot of tomorrows mood refers to the experience of winning first prize in the spirit of tomorrow and is hence a statement about the steadiness of one’s own individuality.
The collection's prints convey the character of codes (the aforementioned signals) without imposing actual symbolic significance yet still managing to make them inextricably tied to the central theme of the collection. The designs, restricted to the colours white and charcoal grey, are inspired by ancient cuneiform inscriptions and the anatomy of the human body. The debut collection was made in collaboration with a small and independent manufacturer in Croatia and then printed by hand in Munich.
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